Uncommon, The Generosity Company.TM

A financial services company founded to awaken generosity and help increase charitable giving.

Our Mission

Awaken generosity by encouraging a lifetime of giving time, talent, treasure, testimony and thanks.

Our Vision

Inspire the hearts of millions to serve by celebrating the impact of living a generous life.

Our Purpose

Honor God by contributing to the wellbeing of others.

The Reward

Provide a competitive economic, social and spiritual return on investment by focused execution of our mission, vision and purpose.

Opportunity to Do Good and Do Well

An Uncommon team with a bold vision

Company leaders bring decades of experience in financial services, banking, investments, technology and charity, and provide unique capabilities and innovative solutions for maximizing generosity.

Board of Directors

Gene Baldwin
Founder & Chairman

Gene Baldwin has more than 30 years of accounting, finance, senior management and advisory experience. He is a proven business leader with a well-established reputation for his ability to assess, develop and implement operational and financial improvement initiatives that enhance enterprise value for stakeholders. Gene has served in various senior-executive roles, including managing companies through complex operational and financial restructurings as well as advising several companies though complex out-of-court and Chapter 11 restructurings. In addition, Gene served as CFO and a member of the board of directors for a $300 million diversified holding company whose affiliated companies operated the energy and real estate Industries. He is a Certified Public Accountant (CPA) and a Certified Turnaround Professional (CTP).

Ron Baldwin
Founder & CEO
Board Director

Uncommon Giving Corporation was founded in 2018 by entrepreneur Ron Baldwin, who spent most of his 45-year career as a banking executive. His passion for extraordinary service and building relationships was the foundation most recently for de novo CrossFirst Bank, which grew to $3.5 billion in assets under his leadership, and in 2019 completed its initial public offering to trade on NASDAQ. Since 2018, when Baldwin transitioned to chairman emeritus, he has dedicated his energy to cultivating a bold new vision for serving others through giving. Before founding CrossFirst Bank, Ron spent a majority of his banking career in leadership at Fourth Financial Corporation/BANK IV which grew from $200 million to $8 billion in assets before being acquired by Bank of America. He then became President and COO at Intrust Bank which increased assets from $1.2 billion to $3.2 billion during his nearly 10-year term. Over the course of his banking career, Ron led the acquisition of more than 60 financial institutions. Ron previously served as a member of The Global Orphan Project’s Founders’ Circle; board member of The Signatry, A Global Christian Foundation; chairman of the Wichita State Foundation, with assets totaling $150 million; and as an independent trustee for American Independence Funds.

Debbie Haynes, MD
Board Director

Debbie Haynes, MD retired in 2015 from the full-time practice of family medicine, where she cared for patients for 33 years. In addition to her medical career, Debbie held numerous leadership positions in her field. She was the first female president of the Kansas Academy of Family Physicians and served on the board of directors for the American Academy of Family Physicians. She achieved the position of clinical professor at the University of Kansas School of Medicine. In 2012, Debbie was honored as the Kansas Family Physician of the Year. A champion for Wichita State University, Debbie was chair of the Wichita State University Foundation Board of Directors. She and her husband have established a faculty fund and an endowed scholarship to help students with financial need.

Steve Hovde
Board Director

Steve Hovde is Chairman and CEO of Hovde Group, a leading boutique investment bank focused exclusively on the financial services sector. Steve oversees the firm’s strategic growth initiatives and takes an active role in many of the firm’s key client relationships. He also plays an integral role in assisting the firm’s clients with important business transactions such as issuing capital or pursuing M&A. In addition to his role as an investment banker, Steve and his brother own a controlling interest in Sunwest Bank, headquartered in Irvine, California, which has approximately $1.3 billion in assets and $145 million in equity. Steve also serves on the board of directors of a $1.9 billion community bank in the Chicago area and an $850 million publicly traded bank in the Seattle area, as well as for a publicly traded mortgage REIT headquartered in Walnut Creek, California. He serves as a trustee of several charitable foundations.

Scott Reed
Board Director

Scott Reed, Partner, Director and co-founder of BankCap Partners, has nearly 20 years of experience in financial services and strategic consulting. He serves on the boards of Silvergate Capital Corp. and Vista Bancshares, both BankCap portfolio companies. In his partner role, Scott focuses on transaction sourcing, structuring and processing, capital raising activities and oversight of BankCap’s portfolio investments. Scott began his career as a derivatives trader with Swiss Bank Corporation. He also worked for Bain & Company as a consultant and later at Bear Stearns as an investment banker in its financial institutions group. Before founding BankCap Partners, Scott was Senior Vice President, Director of Corporate Strategy and Planning for Carreker Corporation.

Dr. DeForest “Buster” Soaries
Board Director

Reverend Dr. DeForest “Buster” Soaries, Jr. has served as the Senior Pastor of First Baptist Church of Lincoln Gardens (FBCLG) in Somerset, New Jersey since November 1990. His pastoral ministry focuses on spiritual growth, educational excellence and economic empowerment. As a pioneer of faith-based community development, Dr. Soaries’ impact on the church and in the community has been tremendous. In 1992, he founded the Central Jersey Community Development Corporation (CJCDC): a 501(c)(3) nonprofit organization that specializes in revitalizing distressed neighborhoods. In 1996, he founded the Harvest of Hope Family Services Network, Inc. (HOH) which develops permanent solutions for children in the foster care system. From 1999 to 2002, Dr. Soaries served as New Jersey’s Secretary of State, making him the first African-American male to do so. He also served as the former chairman of the United States Election Assistance Commission, which was established by Congress to implement the “Help America Vote Act” of 2002.  Dr. Soaries launched the dfree® Financial Freedom Movement teaching people how to break free from debt as a first step toward financial freedom, currently used by over 3,000 churches and organizations. dfree® was featured in a 90-minute CNN documentary entitled “Almighty Debt.” He is author of the books “Say Yes to No Debt: 12 Steps to Financial Freedom,” “Meditations for Financial Freedom – Volumes 1&2” and “Say Yes When Life Says No.”

Phil Swatzell
Board Director

Phil Swatzell most recently served as a Senior Advisor at CrossFirst Bank, a $4 billion commercial and private bank with locations in Dallas, Kansas City, Wichita, Oklahoma City and Tulsa. Prior to joining CrossFirst Bank, Phil was a Managing Director at Credit Suisse where he oversaw the Southwest Region of Credit Suisse Private Banking USA. Under Phil’s leadership for nine years, assets under management more than tripled and annual revenues grew from $11 million to $85 million. Phil was a Managing Director of US Trust from 2004 to 2007. From 1998 to 2004, he was Managing Director and Partner of a new start-up investment management firm, Dearborn Partners in Chicago. Assets grew to almost $1 billion before Phil sold his interest. Phil began his career at Salomon Brothers and later joined First Boston Corporation as a Director and Head of the Private Client Investment Group in Chicago.

Executive Team

Gene Baldwin
Founder & Chairman

Gene Baldwin has more than 30 years of accounting, finance, senior management and advisory experience. He is a proven business leader with a well-established reputation for his ability to assess, develop and implement operational and financial improvement initiatives that enhance enterprise value for stakeholders. Gene has served in various senior-executive roles, including managing companies through complex operational and financial restructurings as well as advising several companies though complex out-of-court and Chapter 11 restructurings. In addition, Gene served as CFO and a member of the board of directors for a $300 million diversified holding company whose affiliated companies operated the energy and real estate Industries. He is a Certified Public Accountant (CPA) and a Certified Turnaround Professional (CTP).

Ron Baldwin
Founder & CEO

Uncommon Giving Corporation was founded in 2018 by entrepreneur Ron Baldwin, who spent most of his 45-year career as a banking executive. His passion for extraordinary service and building relationships was the foundation most recently for de novo CrossFirst Bank, which grew to $3.5 billion in assets under his leadership, and in 2019 completed its initial public offering to trade on NASDAQ. Since 2018, when Baldwin transitioned to chairman emeritus, he has dedicated his energy to cultivating a bold new vision for serving others through giving. Before founding CrossFirst Bank, Ron spent a majority of his banking career in leadership at Fourth Financial Corporation/BANK IV which grew from $200 million to $8 billion in assets before being acquired by Bank of America. He then became President and COO at Intrust Bank which increased assets from $1.2 billion to $3.2 billion during his nearly 10-year term. Over the course of his banking career, Ron led the acquisition of more than 60 financial institutions. Ron previously served as a member of The Global Orphan Project’s Founders’ Circle; board member of The Signatry, A Global Christian Foundation; chairman of the Wichita State Foundation, with assets totaling $150 million; and as an independent trustee for American Independence Funds.

Earl Bridges
President & COO

A 20-year leader in nonprofit-focused technology, Earl Bridges also serves as President and CEO of Uncommon Workplace Generosity. Earl was founder of Good Done Great, an industry pioneer in corporate grant management, employee giving, volunteer hour tracking and employee engagement programs for large and small businesses. Founded in 2009 and headquartered in Charleston, South Carolina, Good Done Great served more than 60 companies and over 2 million employees before being sold to YourCause in 2017. YourCause was subsequently acquired by Blackbaud in 2019 for approximately $157 million. Earl went on to become host of a PBS travel-documentary series, The Good Road, where he and co-creator Craig Martin travel the globe highlighting stories of philanthropic individuals making a difference in the most difficult situations. With more than 25 million viewers nationwide, The Good Road continues to be the most-viewed television program focused on global philanthropy.

Eric Rubin
Chief Investment Officer

Eric Rubin has over 30 years’ experience as a financial services executive. In addition to his role as President & CEO of Uncommon Investment Advisors, he serves on the board of Uncommon Charitable Impact, Inc., a 501(c)(3) nonprofit and chairs its investment committee. Eric previously served as a consultant to OurCrowd, Israel’s most active venture capital firm and was Senior Managing Director of a Unified Managed Account platform. He also served as CEO of a Registered Investment Advisor, President of American Independence Financial Services LLC, and President of American Independence Funds.

Laura Graham
Chief Marketing Officer

With 30 years of experience in marketing communications, Laura Graham is skilled in marketing strategy, brand development and corporate messaging. She was immersed in advertising/PR from an early age through her family’s ad agency in operation for 40 years. After a short time in public relations at Lane Marketing Group, Inc., Laura joined BANK IV/Fourth Financial where she became Assistant Vice President, Advertising Manager for the bank’s network of more than 100 locations with $8 billion in assets. After the company was acquired by Bank of America in 1997, Laura moved to $3 billion INTRUST Bank where she served as Vice President, Director of Marketing until 2005. In 2007, Laura became a founding team member for CrossFirst Bank, a de novo bank that grew to $3.5 billion in assets in Kansas City, Wichita, Oklahoma City, Tulsa and Dallas. As Director, Marketing & Brand Management, she created the bank’s name and developed its exclusive brand identity program over an 11-year time span. Laura’s inspired by this opportunity to build a national brand around “doing good in uncommon ways.”

Rob Kennedy
Chief Financial Officer

Before joining Uncommon Giving Corporation, Rob Kennedy served as a manager and, on a fractional basis, as Chief Financial Officer for iDonate, LLC, a Dallas-based software as a Service (SaaS) software company that provides online giving solutions for over 750 ministries & non-profit organizations. With 20 years of executive management experience, Rob has been Managing Partner of MatchPoint Associates LLC, a consultancy firm he established in 2011 to provide executive management services to early stage companies. He provides a unique blend of entrepreneurism, private equity/venture capital, business development, mergers and acquisitions, corporate finance, operations, and general corporate experience to Uncommon.

Tyler Guidry
Chief Technology Officer

As co-founder and CEO of full-service digital firm Modifly, Tyler Guidry led the development of Uncommon’s flagship platform UncommonGiving.com. With more than 20 years of experience in product strategy, management and development, he was instrumental in Modifly’s evolution into a full-service agency whose previous clients include GM, Accenture, HotelTonight and AT&T, among others. Prior to founding Modifly in 2008, Tyler served as Chief Technology Officer for Gratus Capital Management and is former Director of Technology for Mission Increase Foundation, a fundraising and consulting firm for nonprofits. He presently serves as managing partner for Venture Racket, a seed investment firm of industry strategists, designers and developers, based in Austin.

Celebrating an Uncommon Vision

We’re proud to be recognized in the marketplace and support partners spreading our vision to awaken generosity and do good, differently.