Uncommon, The Generosity Company.TM

A financial services company founded to awaken generosity and help increase charitable giving.

Our Mission

Awaken generosity by encouraging a lifetime of giving time, talent, treasure, testimony and thanks.

Our Vision

Inspire the hearts of millions to serve by celebrating the impact of living a generous life.

Our Purpose

Honor God by contributing to the wellbeing of others.

The Reward

Provide a competitive economic, social and spiritual return on investment by focused execution of our mission, vision and purpose.

Opportunity to Do Good and Do Well

An Uncommon team with a bold vision

Company leaders bring decades of experience in financial services, banking, investments, technology and charity, and provide unique capabilities and innovative solutions for maximizing generosity.

Board of Directors

Gene Baldwin
Founder & Chairman

Gene Baldwin has more than 30 years of accounting, finance, senior management and advisory experience. He is a proven business leader with a well-established reputation for his ability to assess, develop and implement operational and financial improvement initiatives that enhance enterprise value for stakeholders. Gene has served in various senior-executive roles, including managing companies through complex operational and financial restructurings as well as advising several companies though complex out-of-court and Chapter 11 restructurings. In addition, Gene served as CFO and a member of the board of directors for a $300 million diversified holding company whose affiliated companies operated the energy and real estate Industries. He is a Certified Public Accountant (CPA) and a Certified Turnaround Professional (CTP).

Ron Baldwin
Founder & CEO
Board Director

Uncommon Giving Corporation was founded in 2018 by entrepreneur Ron Baldwin, who spent most of his 45-year career as a banking executive. His passion for extraordinary service and building relationships was the foundation most recently for de novo CrossFirst Bank, which grew to $3.5 billion in assets under his leadership, and in 2019 completed its initial public offering to trade on NASDAQ. Since 2018, when Baldwin transitioned to chairman emeritus, he has dedicated his energy to cultivating a bold new vision for serving others through giving. Before founding CrossFirst Bank, Ron spent a majority of his banking career in leadership at Fourth Financial Corporation/BANK IV which grew from $200 million to $8 billion in assets before being acquired by Bank of America. He then became President and COO at Intrust Bank which increased assets from $1.2 billion to $3.2 billion during his nearly 10-year term. Over the course of his banking career, Ron led the acquisition of more than 60 financial institutions. Ron previously served as a member of The Global Orphan Project’s Founders’ Circle; board member of The Signatry, A Global Christian Foundation; chairman of the Wichita State Foundation, with assets totaling $150 million; and as an independent trustee for American Independence Funds.

Debbie Haynes, MD
Board Director

Debbie Haynes, MD retired in 2015 from the full-time practice of family medicine, where she cared for patients for 33 years. In addition to her medical career, Debbie held numerous leadership positions in her field. She was the first female president of the Kansas Academy of Family Physicians and served on the board of directors for the American Academy of Family Physicians. She achieved the position of clinical professor at the University of Kansas School of Medicine. In 2012, Debbie was honored as the Kansas Family Physician of the Year. A champion for Wichita State University, Debbie was chair of the Wichita State University Foundation board of directors and along with husband has established a faculty funds and scholarships to help students with unmet financial needs.

Steve Hovde
Board Director

Steve Hovde is Chairman and CEO of Hovde Group, a leading boutique investment bank focused exclusively on the financial services sector. Steve oversees the firm’s strategic growth initiatives and takes an active role in many of the firm’s key client relationships. He also plays an integral role in assisting the firm’s clients with important business transactions such as issuing capital or pursuing M&A. In addition to his role as an investment banker, Steve and his brother own a controlling interest in Sunwest Bank, headquartered in Irvine, California, which has approximately $1.3 billion in assets and $145 million in equity. Steve also serves on the board of directors of a $1.9 billion community bank in the Chicago area and an $850 million publicly traded bank in the Seattle area, as well as for a publicly traded mortgage REIT headquartered in Walnut Creek, California. He serves as a trustee of several charitable foundations.

Scott Reed
Board Director

Scott Reed, Partner, Director and co-founder of BankCap Partners, has nearly 20 years of experience in financial services and strategic consulting. He serves on the boards of Silvergate Capital Corp. and Vista Bancshares, both BankCap portfolio companies. In his partner role, Scott focuses on transaction sourcing, structuring and processing, capital raising activities and oversight of BankCap’s portfolio investments. Scott began his career as a derivatives trader with Swiss Bank Corporation. He also worked for Bain & Company as a consultant and later at Bear Stearns as an investment banker in its financial institutions group. Before founding BankCap Partners, Scott was Senior Vice President, Director of Corporate Strategy and Planning for Carreker Corporation.

Dr. DeForest “Buster” Soaries
Board Director

Reverend Dr. DeForest “Buster” Soaries, Jr. has served as the Senior Pastor of First Baptist Church of Lincoln Gardens (FBCLG) in Somerset, New Jersey since November 1990. His pastoral ministry focuses on spiritual growth, educational excellence and economic empowerment. As a pioneer of faith-based community development, Dr. Soaries’ impact on the church and in the community has been tremendous. In 1992, he founded the Central Jersey Community Development Corporation (CJCDC): a 501(c)(3) nonprofit organization that specializes in revitalizing distressed neighborhoods. In 1996, he founded the Harvest of Hope Family Services Network, Inc. (HOH) which develops permanent solutions for children in the foster care system. From 1999 to 2002, Dr. Soaries served as New Jersey’s Secretary of State, making him the first African-American male to do so. He also served as the former chairman of the United States Election Assistance Commission, which was established by Congress to implement the “Help America Vote Act” of 2002.  Dr. Soaries launched the dfree® Financial Freedom Movement teaching people how to break free from debt as a first step toward financial freedom, currently used by over 3,000 churches and organizations. dfree® was featured in a 90-minute CNN documentary entitled “Almighty Debt.” He is author of the books “Say Yes to No Debt: 12 Steps to Financial Freedom,” “Meditations for Financial Freedom – Volumes 1&2” and “Say Yes When Life Says No.”

Phil Swatzell
Board Director

Phil Swatzell most recently served as a Senior Advisor at CrossFirst Bank, a $4 billion commercial and private bank with locations in Dallas, Kansas City, Wichita, Oklahoma City and Tulsa. Prior to joining CrossFirst Bank, Phil was a Managing Director at Credit Suisse where he oversaw the Southwest Region of Credit Suisse Private Banking USA. Under Phil’s leadership for nine years, assets under management more than tripled and annual revenues grew from $11 million to $85 million. Phil was a Managing Director of US Trust from 2004 to 2007. From 1998 to 2004, he was Managing Director and Partner of a new start-up investment management firm, Dearborn Partners in Chicago. Assets grew to almost $1 billion before Phil sold his interest. Phil began his career at Salomon Brothers and later joined First Boston Corporation as a Director and Head of the Private Client Investment Group in Chicago.

Executive Team

Gene Baldwin
Founder & Chairman

Gene Baldwin has more than 30 years of accounting, finance, senior management and advisory experience. He is a proven business leader with a well-established reputation for his ability to assess, develop and implement operational and financial improvement initiatives that enhance enterprise value for stakeholders. Gene has served in various senior-executive roles, including managing companies through complex operational and financial restructurings as well as advising several companies though complex out-of-court and Chapter 11 restructurings. In addition, Gene served as CFO and a member of the board of directors for a $300 million diversified holding company whose affiliated companies operated the energy and real estate Industries. He is a Certified Public Accountant (CPA) and a Certified Turnaround Professional (CTP).

Ron Baldwin
Founder & CEO

Uncommon Giving Corporation was founded in 2018 by entrepreneur Ron Baldwin, who spent most of his 45-year career as a banking executive. His passion for extraordinary service and building relationships was the foundation most recently for de novo CrossFirst Bank, which grew to $3.5 billion in assets under his leadership, and in 2019 completed its initial public offering to trade on NASDAQ. Since 2018, when Baldwin transitioned to chairman emeritus, he has dedicated his energy to cultivating a bold new vision for serving others through giving. Before founding CrossFirst Bank, Ron spent a majority of his banking career in leadership at Fourth Financial Corporation/BANK IV which grew from $200 million to $8 billion in assets before being acquired by Bank of America. He then became President and COO at Intrust Bank which increased assets from $1.2 billion to $3.2 billion during his nearly 10-year term. Over the course of his banking career, Ron led the acquisition of more than 60 financial institutions. Ron previously served as a member of The Global Orphan Project’s Founders’ Circle; board member of The Signatry, A Global Christian Foundation; chairman of the Wichita State Foundation, with assets totaling $150 million; and as an independent trustee for American Independence Funds.

Steve Anderson
Chief Technology Officer

Steve Anderson has 25 years of experience in information technology, consulting and systems integration. He has served in various leadership roles, most recently working with enterprise customers and vendors to identify how new cloud technologies can improve their competitive position. Steve spearheaded the modernization effort for Neiman Marcus, envisioning and executing a plan to virtualize their core systems, enable their sales teams with CRM devices and move to a modern digital infrastructure. With VCE, a division of Dell EMC, he was on the ground level development of Converged Infrastructure, reaching a $3 billion revenue run-rate in less than three years and changing how enterprises and service providers purchase technology. Steve developed a patent for this venture and helped sell and deliver technology projects ranging from $500K to $30 million in multiple industry verticals including healthcare, finance, insurance, government, entertainment and education.

Laura Graham
Chief Marketing Officer

With 30 years of experience in marketing communications, Laura Graham is skilled in marketing strategy, brand development and corporate messaging. She was immersed in advertising/PR from an early age through her family’s ad agency in operation for 40 years. After a short time in public relations at Lane Marketing Group, Inc., Laura joined BANK IV/Fourth Financial where she became Assistant Vice President, Advertising Manager for the bank’s network of more than 100 locations with $8 billion in assets. After the company was acquired by Bank of America in 1997, Laura moved to $3 billion INTRUST Bank where she served as Vice President, Director of Marketing until 2005. In 2007, Laura became a founding team member for CrossFirst Bank, a de novo bank that grew to $3.5 billion in assets in Kansas City, Wichita, Oklahoma City, Tulsa and Dallas. As Director, Marketing & Brand Management, she created the bank’s name and developed its exclusive brand identity program over an 11-year time span. Laura’s inspired by this opportunity to build a national brand around “doing good in uncommon ways.”

Rob Kennedy
Chief Financial Officer

Before joining Uncommon Giving Corporation, Rob Kennedy served as a manager and, on a fractional basis, as Chief Financial Officer for iDonate, LLC, a Dallas-based software as a Service (SaaS) software company that provides online giving solutions for over 750 ministries & non-profit organizations. With 20 years of executive management experience, Rob has been Managing Partner of MatchPoint Associates LLC, a consultancy firm he established in 2011 to provide executive management services to early stage companies. He provides a unique blend of entrepreneurism, private equity/venture capital, business development, mergers and acquisitions, corporate finance, operations, and general corporate experience to Uncommon.

Dave McMaster
President and General Counsel

Before joining Uncommon, Dave McMaster served as Vice President of Business Development and Director of Currency Brand Management for Scottsdale Mint, LLLP where he led efforts to open new international wholesale markets and sales channels globally through wholesale distribution. Dave negotiated licensing, purchasing and sales agreements with domestic and international suppliers, distributors and Fortune 500 companies and collaborated on corporate marketing campaigns to communicate new product releases and product price changes with The Mint’s international and domestic distribution partners. An experienced negotiator and counselor for individual clients and corporate employers, Dave previously served as an attorney at Wagstaff & Cartmell, LLP in Kansas City. He was also Vice President, Municipal Government Affairs/Vice President – Member Services for Home Builders Association of Central Arizona. Dave’s career began in Washington, DC where he held positions as Associate Director, White House Liaison Office at the U.S. State Department; Deputy Regional Political Director, Southwest Region for Bush-Cheney Campaign and Presidential Inaugural Committee; and Political Coordinator, Office of Political Affairs at The White House.

John Pileggi
Chief Investment Officer

John Pileggi has nearly 40 years of experience as an operating executive in the financial services industry. He is the Managing Member of RangeEagle Strategies LLC, a New York–based registered investment adviser. John was previously Chief Executive of Manifold Fund Advisors, LLC and Managing Partner of American Independence Financial Services LLC, each an investment manager and sponsor of mutual funds and separately managed accounts. His experience also includes service as President and CEO of numerous divisions of ING Group, where he was a member of the U.S. Financial Services Executive team responsible for the direction and implementation of U.S. initiatives. John joined ING through its acquisition of Furman Selz LLC, an NYSE-member firm. At Furman Selz, he was a Senior Managing Director responsible for various initiatives which diversified the firm from its traditional brokerage roots. During his career John has led bank trust departments, retail and institutional brokerage operations and other financial enterprises, and has served as a director and officer of numerous registered mutual funds.

Cary Summers
Chief Generosity Officer

Cary Summers is President Emeritus of Museum of the Bible, Inc. He, along with the museum chairman, spearheaded the creation of the Washington D.C. museum along with the planning, implementation, construction and opening operations. Cary is CEO of The Nehemiah Group, which he founded in 1998, providing consulting services to for-profit organizations primarily in the tourism industry and not-for-profit organizations focused in the world of the Bible.  Cary was President and CEO of Herschend Family Entertainment/Silver Dollar City Corporation, prior to Museum of the Bible.  Over the last 30 years, Cary served in executive roles with then-sporting goods company, Abercrombie and Fitch, and Bass Pro Shops. He founded Churchill Coffee Company, Adventure Legacy and Legends, and Treasures of the Holy Land. Cary is one of the founders and Emeritus CEO of Nazareth Village – Nazareth, Israel and currently serves on the board of directors of the Miracle of Nazareth International Foundation.

Management and Senior Advisors

Wayne Becker

Senior Advisor

Gina Carlson

Director, Investor Relations

Curtis Hail

Executive Director, Uncommon Charitable

KJ Jaramillo

Managing Director, Giving Funds

Jenica McMaster

Managing Director, Partnerships

Eric Rubin

Senior Advisor, Investments

Chris Wagner, PhD

Senior Advisor, Strategy & Development

Heidi Blecha

Controller

Chris Clements

Sr. Advisor, Government, Community & University Engagement

Clint Herring

Senior Advisor, Multimedia Content & Producer

Lauren Kennedy

Office Manager

Jill Page

Director, Customer Engagement

Cheryl Yavornitzki

Senior Advisor, Payments

Celebrating an Uncommon Vision

We’re proud to be recognized in the marketplace and support partners spreading our vision to awaken generosity and do good, differently.